Sugar Factory New York - Time Square

About

Located at 694 8th Ave in the heart of Times Square, Sugar Factory New York offers a vibrant, high-energy dining experience that has become a popular destination for those seeking a festive atmosphere. The restaurant is known for its colorful, candy-themed decor and lively environment, making it a frequent choice for families and groups celebrating special occasions. With a solid 4.6/5 rating based on over 7,000 reviews, the establishment aims to provide a memorable backdrop for visitors exploring the city. The menu features a variety of American-style comfort foods and signature, over-the-top non-alcoholic drinks served in large, eye-catching goblets. Guests can also enjoy a selection of desserts, including creamy ice cream, while exploring the attached candy shop that offers a wide array of sweets and unique gifts. While the experience is defined by its bright, energetic vibe and festive presentation, the service and atmosphere can vary depending on the time of day and the volume of the crowd. For those looking for a bold, dessert-focused outing in the middle of Manhattan, Sugar Factory provides a distinct, social-media-friendly environment that stands out in the bustling Times Square area.

What clients say

The Sugar Factory in Times Square offers a vibrant, festive atmosphere that many guests find ideal for celebrations and birthdays. While many visitors praise the attentive service and visually appealing drinks and desserts, others report significant issues with long wait times, overcrowding, and inconsistent food quality.

Opening hours

Friday

8 AM–12 AM

Monday

8 AM–12 AM

Sunday

8 AM–12 AM

Tuesday

8 AM–12 AM

Saturday

8 AM–1 AM

Thursday

8 AM–12 AM

Wednesday

8 AM–12 AM

Contact

• 694 8th Ave, New York, NY 10036
• (347) 721-9066
• fooddiscoveryapp.com/new-york/sugar-factory-new-york-time-square